I just found out that our proofing company (Pictage) is sending out wallet prints that aren’t die-cut with rounded corners. I’m so disappointed! This feels like a giant step backwards since we’ve been offering rounded corners on our wallets (I like the rounded corners much better) for years now and it just doesn’t seem right to send a sheet of wallets to have the customer try to cut them out themselves.
So, we’re taking wallets out of our Pictage catalog of available prints and we’re going to handle all wallet orders separately through our other pro lab. All wallet orders will need to come to us via email and we’ll take care of our customers’ wallet-sized prints in that way.
I’m so sorry for the inconvenience and change in plans. I felt just sick when I saw some of our customers’ wallet prints hand-cut out as best as they could. That’s not the image we are striving for and I made several incorrect assumptions about Pictage since so many really big-name photographers use them for their proofing and fulfillment. I really don’t know how Pictage can do that in good conscience charging what they do. It’s a deal-breaker for me and we have immediately started looking for another proofing solution. The worst thing about it is that wallets are the prints that our customers give away more than any other size, so that’s what we have out there representing our name and quality.
If any of our customers are unhappy about their wallet prints, please let me know and I’ll take care of reprinting them for you with our other lab so you’ll get rounded corners. We’re 100% committed to your satisfaction with our work so we’ll always do whatever it takes.
You know, we have worked so hard to build a reputation of quality and really cool photography and it’s scary how easily just one oversight can tear down so much of what we’ve spent years building. Almost all of our advertising is just from word-of-mouth referrals, so we really strive to meet or exceed our customers’ expectations.
Our sincere apologies to our customers who were frustrated over having to trim their own wallet prints. Thank you for your patience with us and your understanding. We really do have the greatest customers ever.